Want more exposure in Facebook News Feed? Do you want to reach a larger audience? Facebook’s frequent changes to the news feed algorithm are quite confusing. Many business owners are wondering how to get more exposure online. If this is what you want, then you will need to increase your Facebook EdgeRank. Fan pages with a high EdgeRank are more likely to appear in the “Top News” stream.
Is Facebook EdgeRank Dead?
Many marketers and social media experts claim that Facebook EdgeRank is no longer important. It seems that Facebook is now using a more complex ranking algorithm. However, the three original EdgeRank factors – weight, time decay, and affinity, still play a key role in the News Feed ranking. So what’s the best way to improve your exposure in Facebook’s News Feed and get your message across?
First of all, make sure your content is relevant to the target audience. Facebook takes into account the types of posts that each user tends to like. The relationship settings that users can apply are important too. If you have a Facebook page, encourage your fans to label you as a “close friend” or “acquaintance.” The News Feed algorithm is also influenced by spam reporting, clicks on ads, and technical considerations.
How to Gain Exposure in Facebook News Feed
Every business owner should be aware that Facebook News Feed shows recently published content. It also displays content from pages that users check regularly. The more content you share online, the more people you will reach. However, this doesn’t mean that you should post updates every five minutes. If you post spammy messages and poor quality content, users will “dislike” your page and hide your posts or mark them as spam.
Share engaging content that provides value to your fans. Post industry related news, facts and figures, quotes, memes, and relevant pictures. If you have a health blog or a weight loss site, it’s doesn’t make sense to post content related to business and marketing. The posts you share should be relevant to your niche.
Connect with your fans and reply to their comments. The more you interact with them, the more often they will visit your page and like your posts. Social media is all about building relationships. Be authentic, share quality content, and keep your fans up-to-date with your latest products and services. Focus on user engagement and build your own community on Facebook.
